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PG Advisor

Case History

Company: Vonage

Vonage Exhibit

Project:

20' x 60' Expansion

Objective

To dominate the 2006 Consumer Electronics Tradeshow floor with a larger-than-life exhibit floor presence that would visually and instantly show distributors and competitors alike that they are still the industry leader.

Strategy & Execution

Expand on existing exhibit pieces to create a fresh, new experience. PG Exhibits brought Vonage's new "V" logo to life by custom-manufacturing a three-dimension, sixteen-foot tall "V" in the bold orange and blue brand colors. The rest of the 20'x 60' foot space was designed with meeting space and an overall contemporary, funky feel.

Results

The expanded exhibit met 100% of Vonage's goals.

  • Exceeded sales goals due to amount of traffic the exhibit attracted
  • Extensive media coverage by being the representative show backdrop during media broadcasts
  • The exhibit was a show stopper with visitors awarding it "Best in Show"
  • Vonage and PG Exhibits have been able to build on existing exhibit elements to reinvent their tradeshow "wow" factor each successive year